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| Phison Multimedia division was established in 2003/08. Leveraging the strengths and know-how of the leading technology in flash controller industry, Phison’s multimedia solution focuses on providing state-of-the art technology based on TI's digital signal processing platforms. Working as strategic partner’s with TI, Phison is equipped with the core technology to provide customers a total solution with the competitive edge and speed of time-to-market products in today’s highly-demanding market place— with the flexibility of TI platform and Phison’s vertically integrated technology, Phison has the ability to design a full line of products according to customer needs from Portable Multimedia Players, Digital Photo Frames, Photo Banks, Digital Video Recorders, GPS to DVB-T devices and more. |
Phison’s Multimedia Milestone:
| 2007/07: |
Digital Photo Frame, DVR, Photo Bank on DM350 platform |
| 2006/11: |
Develop EVM board on DM350, DM6441 |
| 2005/12: |
All-in-one optimized MMV functions:MMV-3.5/3.6/3.9.
Full Image, Audio, Video decoder/encoder. Support for PictBridge,
WM DRM10. |
| 2005/10: |
Develop own GPS engine on DM270 under PicOS. |
| 2005/02: |
Launching an advanced edition named MMV2.5, with upgraded codec
support and technology. |
| 2004/10: |
With one year of DM270 development, Phison launched the first product so- called MMV-2.0 (Multi-Media-Viewer 2.0) |
| 2003/08: |
Phison multimedia team established engaging DM270 platform with PicOS (Phison Proprietary OS) |
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Based on customer requirements, Phison can adapt flexibly to provide total solution design from bottom-up.
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Total Design Solution
Phison will charge NRE according to customer product’s specifications and will either handle the design stage solely or co-develop with customers before mass production:
a. Operating Systems: Proprietary OS(PicOS), Linux
b. Hardware: Schematics/Layout/EMI test
c. System Integration: Customized UI/GUI
d. Codec Development: Image/Audio/Video coder/decoder… see details |
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Turn Key Solution
Phison has partnered up with some local top tier OEMs who are fully capable to
serve for different sized customers looking specifically at buying finished products.
All in all, Phison seeks not only for a win-win business model but more importantly, a long-term relationship with partners. |
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