
- Category: Press Releases
Companies enhance development and distribution of NVMe SSDs for enterprise storage applications
FREMONT, Calif., April 6, 2022 – Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, and Phison Electronics Corp. (TPEX: 8299), a global leader in NAND flash controller and storage solutions, announced today plans to expand their SSD portfolio of next-gen high-performance, high-density enterprise NVMe SSDs. The new SSDs will help enterprises lower total cost ownership (TCO) through increased storage density, lower power consumption, and higher performance. The companies also announced that they have entered a long-term partnership that will strengthen the development cycle and distribution of enterprise-class SSDs.
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Seagate and Phison have collaborated on Seagate’s mainstream SATA SSD products since 2017. That close cooperation has continued through the company’s performance-leading line of FireCuda consumer gaming NVMe PCIe Gen4x4 SSDs and the world’s first purpose-built NAS NVMe SSDs.
The partnership will now focus on meeting the evolving global enterprise demand for higher density, faster, and smarter storage infrastructure needs that complement HDD storage to enable comprehensive enterprise applications such as hyperscale data center, high-performance computing and AI.
“We integrated Seagate’s 40-plus years of market-leading enterprise storage expertise with Phison’s nimble ability to create highly customized SSDs to meet the ever-evolving needs of the enterprise storage market,” said Jeff Fochtman, senior vice president of business and marketing at Seagate Technology. “Seagate is extremely excited to work with Phison on developing advanced SSD technology. Our selective focus allows us to serve the broad performance-driven enterprise SSD market while continuing our leadership in the specialized premium gaming SSD segment.”
“Phison is proud to partner with Seagate to expand our enterprise SSD product line,” said Sebastien Jean, CTO of Phison Electronics. “Our leading in-house ASIC technology, coupled with engineering excellence, complements Seagate's deep industry knowledge. In a show of commitment to this partnership, in 2020 we opened a development center in Broomfield, Colorado. Together, we will deliver winning solutions for a wide range of applications including Artificial Intelligence, Cloud Storage, and 5G edge computing.”
Seagate and Phison will work together to strengthen the industry's enterprise-class SSD product offerings focusing on best-in-class performance, cost savings, and efficiency. Optimized for specific workloads, environments, and use cases, each new product will be engineered and customized to specifically address a customer’s technical needs.
Detailed product announcements from this partnership will be shared in the summer of 2022.

- Category: Press Releases
Enabling the Company to Develop System-Critical Automobile Storage Solutions for Driverless Cars and Intelligent Vehicles
San Jose, Calif., March 7, 2022 - Phison Electronics Corp. (TPEX:8299), a leading provider of NAND controller and NAND storage solutions integration services, announced today that it has passed the automotive functional safety development process certification, ISO 26262, allowing Phison to continue strengthening its presence in the automotive industry.
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Phison has passed the automotive functional safety development process certification, ISO 26262 https://www.phison.com/en/automotive#industry |
The automotive storage market has always been a major growth driver for the NAND storage manufacturers. According to recently published market research data, the current global annual sales volume of automobiles is around 70 million to 90 million units, with recent fluctuation related to the pandemic and shortage of automotive chips. Although many NAND storage devices are currently used in vehicles, they are still mainly used in small-capacity applications, including car navigation, driving recorders, digital electronic instrument panels, electronic center consoles, and audio-visual equipment. However, this trend will change with the development of driving assistance systems and self-driving cars.
According to the data from the world's largest automotive memory and car manufacturers, the NAND storage capacity required by each car is projected to increase from currently below 1TB to potentially 4TB in the next 10 years; in other words, the automotive storage market will be a major growth opportunity for the NAND storage industry. For the past 10 years, Phison has been growing the market share in the automotive storage segment. Currently, Phison is the world's largest supplier of automotive eMMC controller chips, which are widely used in the in-vehicle infotainment and cockpit displays, ADAS systems, etc.
In order to maintain its leadership position and capitalize on the growth of the automotive storage market, Phison continues to actively invest in the research and development of automotive storage controllers. At present, it has a complete set of automotive storage solutions, including eMMC, BGA SSD, UFS, and SD/microSD products, providing IP licensing, ASIC design services, automotive-grade NAND storage controllers, and customization services, solidifying Phison’s position as the world's most complete automotive storage solution provider.
In terms of industry certifications and quality control, Phison’s solutions have passed the AEC-Q100 certification, the firmware design has been introduced into the Automotive SPICE process, and Phison’s contracted manufacturer has passed the IATF16949 certification. With the addition of the recently awarded ISO 26262 certification, the company has further strengthened its automotive safety design process, enabling Phison to design and build the world's most complete and reliable automotive storage solutions. For more information on Phison’s automotive products, visit: https://www.phison.com/en/automotive.
Kuo Yao Wen, Vice President of SGS Group Taiwan, who guided Phison to pass ISO 26262, said, "As the automobile market leans more deeply into autonomous vehicle technology and computer-driven applications, functional safety and stricter development and QA process throughout the supply chain are critical. The Functional Safety Certification is an important point of validation and a milestone in the journey to build automotive storage solutions that lead to safer vehicles. SGS Taiwan is proud to work with Phison as they seek to increase customer value, improve safety and reliability standards and expand the international automotive electronics market.”
K.S. Pua, CEO of Phison Electronics, explained that due to the sensitivities, requirements and regulations in the automotive market, including long customer verification processes (1-2+years), long-term supply contracts (10+ years), and extremely high product stability standards (target DPPM 0, no failures during product use), Phison’s process starts at the design level to ensure that the company’s automotive storage solutions meet the needs of global automotive customers. Phison has also built a set of safety mechanisms into its automotive products designed to detect impending failures and notify vehicle owners in advance, further ensuring that its products are safe.
K.S. Pua also emphasized that building the world's most reliable and complete automotive storage solutions has always been Phison's long-term goal. Through Phison's strong R&D and customization capabilities, Phison is committed to meeting the needs of global automotive storage customers and jointly welcoming the era of self-driving and electric vehicles.
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SGS Group issues ISO 26262 certificate to Phison Electronics |
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- Category: Press Releases
SAN JOSE, Calif. - January 10, 2022 – Phison Electronics Corp. (TPEX: 8299), a global leader in NAND flash controller integrated circuits and storage solutions, today announced that its SD Express storage solution is the first product to pass the SD Association’s SD Express/UHS-II Verification Program (SVP). This verification indicates that these products meet interface standards, providing confidence to both consumers and businesses that it will operate and perform properly.
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According to the SD Association, “PCIe and UHS-II are both high differential interfaces and meeting their specifications demanding requirements is extremely important to assure proper operation and interoperability.” The Association officially launched the SVP program at the end of 2021, becoming the notary unit that leads the compatibility verification between the host system and the SD memory card manufacturer to positively assist in the development of the product ecosystem. As the world's leading supplier of SD card controllers and solutions, Phison Electronics has pledged to support the SD Association's SVP program and to work with Phison's global brand customers in launching the latest SD Express storage solutions that meet the SVP verification requirements.
As image quality of video continues to improve, user requirements for removable storage devices are increasing not only in capacity but also in transmission speeds required of the interfaces. The speed of SD cards indicated by the SD Logo are generally affirmed with the guarantee of the "minimum writing speed," largely because the general host system does not have high requirements for the read speed of removable storage devices. It only needs to roughly pre-read and confirm the correctness of the photo or video file data with more sophisticated edits or modifications moved to the PC for execution.
However, with today’s high-speed mobile storage requirements, it is likely that system compatibility issues derived from high-speed transmission will lead to poor user experience, such as SD card speed slowing down, or card recognition failure. Verification of Phison’s SD Express solutions ensures that compatibility issues between system integrators and SD memory card designers are reduced, while also promoting the popularization of the latest SD card specifications.
“Phison is a member of the SD Association's board of directors and has long assisted the SD Association in promoting the latest SD specifications and technologies worldwide,” said K.S. Pua, CEO of Phison Electronics. “The SD Association chose to launch the SVP verification program as the trend of high-speed mobile storage devices has taken off. We are pleased to have successfully attained the SVP verification within two months of our submission and becoming the first supplier to provide SD Express storage products to market with this verification.”
SVP tests products for compliance against the SDA’s Physical Test Guideline. Products eligible for SVP include card/host/ancillary products using SD Express, with PCIe interface or SD UHS-II interface. SVP is a voluntary program available exclusively to SDA members. Additional information about SVP is available on the SD Association’s website at https://www.sdcard.org/

- Category: Press Releases
In response to the rising market demand for next-generation, customized high-end storage, Phison Electronics Corp. (Phison; 8299TT), a leader in NAND controllers and NAND storage solutions, acquired shares of its joint-venture company Nextorage Corporation (hereinafter referred to as "Nextorage") from its joint-venture partner, Sony Storage Media Solutions Corporation (hereinafter referred to as "SSMS"; SSMS is a wholly-owned subsidiary of Sony Group Corporation). The acquisition continues Phison’s expansion into the customized high-end storage market, including high-resolution image processing systems, automotive electronics, e-sports and gaming systems, factory automation, electronic medical equipment, and industrial robots, etc. Through the resources of local R&D engineers in Japan, it serves nearby Japanese customers and continuously improves service quality.
Japan is a major industrial country. In addition to industrial robots that are widely used globally, automotive electronics, e-sports and game systems, high-resolution imaging systems, electronic medical equipment, and factory automation equipment all occupy important positions in the world. In addition to high-speed data access, storage products required by this type of high-end application market often require a certain degree of customization and system-optimization adjustments for terminal applications. In other words, the standard storage products on the market cannot be perfectly matched and integrated with the system side, and therefore there is a demand gap for customization. The acquisition of the joint-venture company Nextorage, from joint-venture partner SSMS, which is strong in the customized high-end storage market, is expected to help Phison strengthen its high-end customized storage products to meet the needs of the Japanese and global markets.
Prior to this agreement, Phison has cooperated with Nextorage to win many design-in projects from Japanese customers. The main purpose of Phison's acquisition of the joint-venture company Nextorage from joint-venture partner SSMS is to increase Phison's local R&D resources in Japan and support Japanese customers. Going forward, Nextorage will maintain operational independence, and will assist in Phison’s future expansion and support of customized high-end storage needs in other regions around the world if needed. In addition, Phison will also actively introduce strategic partners to invest in Nextorage in the future based on the development needs of the Phison Group to jointly expand the customized, high-end market and continue to build an ecological chain throughout the market.

- Category: Press Releases
Includes the company’s first PCIe Gen5 controller for high-end desktop gaming
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SAN JOSE, Calif. - January 3, 2022 – Phison Electronics Corp. (TPEX: 8299), a global leader in NAND flash controller integrated circuits and storage solutions, will showcase its lineup of next-generation gaming solutions for customers, partners, media and other interested parties during CES 2022, January 5-8 exclusively by private virtual demos, which can be scheduled here.
The new-class of solutions include the company’s first PCIe Gen5 controller for high-end desktop gaming, a future high-performance Gen4 solution, and demonstration of the next-generation game workload coming soon to PCs.
Phison, the leader in gaming-optimized SSDs pushes the boundaries of performance. The company’s solutions power seamless experiences for modern console, desktop/notebook and mobile gaming, which are delivered to consumers through an extensive and diverse group of partners.
Highlighted gaming products Phison will preview on the virtual demos include:
PS5026-E26 – Phison’s First PCIe Gen5 SSD Architecture
The E26 SSD solution is the best-in-class combination of performance and low-power using Phison’s unique architecture. E26 is a customizable SSD platform designed for PCIe Gen5 that will span enterprise and consumer markets. The company’s first Gen5 controller will ship in multiple form factors and features with the ability to scale beyond 10GB/s while meeting power requirements for all-day computing. Phison will show the E26 for the first time at CES 2022.
PS5021-E21T – Phison’s New High-Performance PCIe Gen4 DRAM-less Solution
The E21T demonstration will show Phison’s new DRAM-less architecture as the future leader in next-generation mobile gaming. The E21T, the successor to the E19T, and E21T BGA, the successor to the E13T, break throughput performance barriers using the Gen4 interface to sets new standards in the user experience.
PS5013-E13T – Phison’s BGA for Mobile Gaming
Xiaomi chose Phison’s E13T BGA SSD and its superior performance and efficiency for the Black Shark 4 gaming phone series. Xiaomi credits the E13T BGA for delivering a 69 percent increase in read and write performance showing that NVMe redefines mobile gaming. Phison will show the Xiaomi Black Shark 4 during CES 2022 in a first-person Zoom demonstration.
Next-Generation Gaming Workload Demonstration
Game developers now have the opportunity to decrease game load times and increase the scale of future virtual worlds with a new direct data delivery method. The new direct access pattern from the NVMe SSD to the GPU relies heavily on data passing through the system at high-speeds in a consistent stream. Phison will demonstrate this next-generation game workload with our award winning PS5018-E18, and show why the future of gaming starts with storage.
“CES 2022 is an ideal time to showcase the evolution of product development we’ve made during the past two years,” said Michael Wu, GM and President of Phison US. “This is an exciting breakout year for gaming with innovations that fully utilize PCIe bandwidth and push storage to the edge of performance. As a proven leader innovating technologies for gaming solutions that push boundaries, like the first PCIe Gen4 SSD, Phison is again in a leadership position for 2022 with our first PCIe Gen5 SSD. Customers, partners, industry insiders, media, and pro gamers will share our excitement when we show why The Future of Gaming Starts with Phison.” - Michael Wu, President Phison US.
Interested parties looking to gain deeper insight through demonstrations and to speak with Phison, can schedule a virtual appointment during CES here.
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- Phison is Enabling Custom PCIe Gen5 SSDs to Ship in 2022
- Phison Enters High Speed IC Market - Solves Motherboard Compatibility Problems Caused by PCIe 5.0 High-Speed Interface
About Phison
Phison Electronics Corp. (TPEX:8299) is a global leader in NAND Flash controller IC and storage solutions. We provide a variety of services from controller design, system integration, IP licensing to total turnkey solutions, covering applications across SSD (PCIe/SATA/PATA), eMMC, UFS, SD and USB interfaces, reaching out to consumer, industrial and enterprise markets. As an active member of industry associations, Phison is on the Board of Directors for SDA, ONFI, UFSA and a contributor for JEDEC, PCI-SIG, MIPI, NVMe and IEEE-SA.